Broad resources like the ones in the Exploration tab help to place your topic in the context of the broader discipline that you study, reveal useful search terms, and - best of all - stimulate questions that inspire your writing.
When a reference tool is too broad, it can be useful to seek out a book, and sometimes scholars get together to tackle a subject, breaking it apart into chapters written by experts on that specific subtopic. We call those books anthologies, and they can be very helpful in choosing a rabbit hole, so to speak.
Presents dozens of surveys analyzing consumer-related characteristics of U.S. cities
Statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace
Covers writing principles that are relevant for email, letters, memos, reports, proposals, and more, with tips to ensure you come across as professional and polished
Assesses marketing approaches from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing
Covers corporate social responsibility, obligation to stakeholder groups, the contributions to society, and the relationship to the environment.
Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants
An invaluable resource for students, academics, and professionals learning about research methods as part of a business degree
Compiles top-line consumer internet use and expenditure data into a single easy-to-use reference
Covers virtually every major activity where consumers spend their non-working time and discretionary income
Covers a vast range of terminology from all areas of business
Provides the most comprehensive retail business and e-commerce market data and analyses available in any reference
Designed to provide students and laymen with high quality reference articles in the field.
Comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing
Presents tourist visitor and expenditure statistics for each state, major cities, and tourist destinations, based on surveys by RKMA
